Our Mission
By raising awareness, educating and taking action, we address dental anxiety, a public disease affecting billions of people in the world.
An individual’s dental anxiety can be eased by support from family, friends and dental practices.
Through highlighting the issue, more people will dare to overcome their dental anxiety, and more people will help their loved ones to do so.
Driving publicity and social media engagement
We use the annual Dental Anxiety Day on August 24 to generate awareness about dental anxiety. We educate people about how they can support their loved ones with dental anxiety and how people affected can overcome their fears.
A caring dental care
We want to educate dental care professionals in how they can support their own patients and take better care of them, to make the step to the dentist shorter and the experience less traumatic.
Building a movement
Uniting patients, relatives, dentists and other professionals, academic institutions and opinion makers, we create a lasting impact, influencing sentiments end behaviors.
According to World Health Organization (WHO) estimates, dental anxiety and fear affects 15–20% of the worldwide population, equalling 1,2-1,6 billion people.
Dental health is a keystone of systemic health and quality of life.
Quoting Valdes-Stauber and Hummel in BMC Psychology:
“Dental health is a keystone of systemic health and quality of life, as demonstrated by dental paleoanthropology. Postponing dental treatment and avoiding dentists because of dental anxiety and fear or socio-economic barriers are relevant health factors, even as a mediator between one’s psychopathological burden and childhood caries.
According to World Health Organization (WHO) estimates, dental anxiety and fear affects 15–20% of the worldwide population, a figure that is of interest for public health because dental anxiety increases the risk of neglecting dental health.. The overarching concept is “odontophobia”, which encompasses “dental anxiety”, “dental fear” and “dental phobia” as synonyms but sometimes also as degrees of odontophobia. This concept includes avoidance of indispensable dental treatment, as recognized by Corah et al.”